The artists’ concept proposal states: “Burnaby is a mix of nature and industry and has largely been centreless until the arrival of the Amazing Brentwood. The idea of collecting themes central to Burnaby in the form of a necklace seemed like a relevant way of connecting retail culture to civic art and placemaking. Part of the Charm Bracelet experience is that of the viewer scanning it up and down to see what’s in it. No two people will have the same opinion on what ‘works,’ what doesn’t work, and what they think also ought to have been included. This in turn generates a lively discussion on the subject of what makes Burnaby Burnaby — which is what the piece is, at its core, all about..”